The lettings market has dramatically changed over the last 5 years. It is so important more than ever to employ the right marketing. This will not only achieve a premium rental income but good long term tenants.
What is the importance of correct advertising.?
Over 92% of all property enquiries come from online portals so your property has to be advertised in the correct way and from the day it hits the market. The first day it hits the market is the most important. There are many different aspects to this and if it is not done correctly you will not generate the best possible response. This could adverse the impact on the rental price.
We have invested heavily in up to date technology. Not only do we have 3D virtual tours but also plans for all of our properties. Our photography is second to none.
We advertise on all the major property portals including Rightmove, Zoopla, OnTheMarket, as well as some other smaller portals. With Rightmove we pay additional money for a featured listing. This means that your property will be seen at the top of every Rightmove page every time somebody is looking within that price range. Rightmove is a fantastic tool for promoting your property and we pay for these additional listings. They gain an additional 22% more enquiries than any other listing on their site. Our manage landlords enjoy the benefits of featured listings at no additional charge to them with an increased advert exposure. Your property will not get better exposure anywhere else!
We have professional photography.
It is very important to have quality photos of the property included within the advert. Rightmove figures suggest that 70% of enquiries come within the first week of the property being listed. This is why we ensure that a virtual tour and new photos are taken before the property is listed.
We have invested heavily in photography to ensure that our staff are professional trained. This allows us to get better photos than the majority of all other agents. Rightmove statistics show that properties with attractive photos get 55% more enquiries.